Give it Away? Keep it?

Driving into gorgeous downtown Fergus, Ontario - a town speckled with prestigious-looking turn-of-the-century (if not older) stone homes, a massive multi-coloured sign states "One thing you can give away and still keep...your word".

I can't help it - I can't seem to stop myself from thinking the very same thing I first thought when I observed it months ago for the brand-spanking-new first time: "One thing you can give away and still keep...herpes".